Fondly, Effeigh: House of Holland

Friday, May 22, 2015

House of Holland

I've had my web-obsessed eye (that's the one that never strays too far from one screen or another) on the brilliantly blinding and always evolving plethora of patterns from emerging fashion brand House of Holland for a handful of years now. Since my discovery of brand in 2011, a mere three years after the label's official launch in 2008 by mastermind Henry Holland, the collections have broadened to include an eyewear line (made famous by a collaboration with Le Specs and a promotional campaign with Iggy Azalea), and other accessories, but as early on as 2009, the Holland was attracting attention from household names like Levi Strauss & Co., superstar supermodel Agyness Deyn, and dance floor diva MIA. House of Holland's designs appeal to the anglophile in us all, bringing an edgy London-look to the fashion scene that has been sorely missed since Jean Paul Gaultier first adapted Trafalgar Square's punk styles for the runway.

The latest collection, not to be out-shined by its predecessors, boasts prismatic plaids, illustration-inspired prints, and structured, asymmetrical silhouettes. Not only can you view the Autumn-Winter 2015 catwalk show via their website, but you can try on the collection with a virtual version of yourself, constructed from your measurements, thanks to a handy widget called "memodel." You can also shop the current ready to wear collection via their UK-based online store, or via ASOS in the US.

xoxo Effeigh

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